Expertise

The missing piece of the puzzle is- YOU.

Like it or not, social media empowers individuals to build social media management midland, tx texascommunities and voice their opinions about your company, brand, organization, products and services. Positive comments could provide you with great PR opportunities; negative comments could give you an insight as to how you could improve your company’s customer service procedures. Leveraging social media effectively gives you the power to change the conversation by engaging communities head on, or to start a conversation and generate a buzz about upcoming promotions or new product launches. With millions and millions of people flocking to social media sites you can no longer afford to ignore both their marketing and damage control potential.

It is no longer a matter of IF you should add social media to your marketing mix but rather HOW you should approach social media.

That is where we come in.

We will analyze your organization and brand, then engineer a comprehensive strategy to fully integrate social media into your existing communications plans.

Our game plan consists of helping you understand the impact social media is having on your organization and what changes need to be made as a result. We do this by uncovering social media conversations relevant to your brand, products, services, competitors and sector. We then help you decipher the volume and topics of these conversations in order to understand the underlying issues and sentiments driving these conversations and what actions to take as a result.

Engaging social media communities by listening and conversing is just the tip of the iceberg. We will also design and optimize your social media profiles on sites including but not limited to Facebook, Twitter, LinkedIn, and Youtube, so that you effectively reach your target audience. We also work with you to create "likeable" content and social calendars that work for you and your fans.

We also manage, post and respond to social media content on your profiles 24 hours a day, 7 days a week, keeping your Facebook and Twitter stream engaging, relevant and appropriate for your audience. We monitor for mentions of your brand and ensure that positive mentions are amplified and negative mentions are dealt with accordingly.

We take advantage of the hypertargeting capabilities of Facebook ads and go well beyond your broad target market. By using very specific keywords and phrases relevant to your audience’s interests we design, place and manage your social ads, then provide you with in depth, analytical reports that help you understand the power of hypertargeted messaging...read more